An interactive event and social campaign to introduce a new lower-priced Superfood product range from Elemis, Britian’s #1 skincare brand.
One big disruptive media moment was created to introduce Superfoods as an experience, part interactive art installation, part food event, part beauty event – inviting global influencers, media, and new customers to drink it, get covered in it, and feed their skin with it!
The launch continued through always-on content and linking with a trusted source, Cherry Bombe to create a mini-podcast series celebrating ‘Super Women and Superfood’.
Attendees were created with a royal welcome: A cheeky nod to Elemis British heritage while tying back the ingredients as the keys to creating something beautiful.
Agency: Spring Studios
Role: Creative Director
CREATIVE DIRECTION / PHOTOGRAPHY DIRECTION / CAMPAIGN LAUNCH / BRAND & SOCIAL STRATEGY / BRAND EVENT CONCEPT & DESIGN / DIGITAL ASSETS / SOCIAL TAKEOVER