cranston creative | A NIGHT OF SUPERFOODS
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A NIGHT OF SUPERFOODS

ELEMIS

An interactive event and social campaign to introduce a new lower-priced Superfood product range from Elemis, Britian’s #1 skincare brand.

One big disruptive media moment was created to introduce Superfoods as an experience, part interactive art installation, part food event, part beauty event – inviting global influencers, media, and new customers to drink it, get covered in it, and feed their skin with it!

The launch continued through always-on content and linking with a trusted source, Cherry Bombe to create a mini-podcast series celebrating ‘Super Women and Superfood’.

Attendees were created with a royal welcome: A cheeky nod to Elemis British heritage while tying back the ingredients as the keys to creating something beautiful.

 

Agency: Spring Studios
Role: Creative Director

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CREATIVE DIRECTION / PHOTOGRAPHY DIRECTION / CAMPAIGN LAUNCH / BRAND & SOCIAL STRATEGY / BRAND EVENT CONCEPT & DESIGN / DIGITAL ASSETS / SOCIAL TAKEOVER