As a part of MAC’s first annual Content Creator Summit, coordinated and directed a series of how-to videos with 24 international M·A·C makeup artists. Artist content supported Eye Reset, a campaign launching new shades of Dazzleshadow Extreme. Videos populated an eye focused channel on YouTube and used across digital channels. Developed video guidelines for global and regional creative partners.
Company: M.A.C. Cosmetics
Role: Global Executive Director, Digital Innovation
CONCEPT DEVELOPMENT / STRATEGY & PRODUCTION / VIDEO DIRECTION / SOCIAL CONTENT / BRAND GUIDELINES