Managed, lead and inspired the global digital creative team to deliver strategic activations and online experiences for all campaigns, collaborations and digital features. Projects included redesign of global email brand templates and guidelines, 30+ product launches including 4 limited-edition M.A.C Underground product drops, and enhanced content supporting 28 hero products. Partnered with cross-functional teams to ensure the execution of each project is aligned with the business goals and strategy.
Company: M.A.C. Cosmetics
Role: Global Executive Director, Digital Innovation
CONCEPT DEVELOPMENT / CONTENT CREATIVE / DIGITAL ECOSYSTEM / PHOTO DIRECTION / VIDEO DIRECTION / SOCIAL CONTENT / GLOBAL .COM / RETAILER SITES / EMAIL / PAID MEDIA / BRAND GUIDELINES