cranston creative | A MODERN REBRAND
21608
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A MODERN REBRAND

CACHÉ
Creative direction of new ecommerce site and blog for Caché as a part of a complete company rebranding to elevate and modernize the brand experience. In addition to the new look, the site rebuild improved user experience, integrated social media and implemented a responsive design.

The rebranding consisted of a new logo, brand look and voice, photography that was translated across all touch points: print, digital, in store and packaging.

 

Company: Caché
Role: Creative Director

 

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CREATIVE DIRECTION / IDENTITY / ECOMMERCE SITE / PACKAGING / PHOTO DIRECTION