Creative direction of new ecommerce site and blog for Caché as a part of a complete company rebranding to elevate and modernize the brand experience. In addition to the new look, the site rebuild improved user experience, integrated social media and implemented a responsive design.
The rebranding consisted of a new logo, brand look and voice, photography that was translated across all touch points: print, digital, in store and packaging.
Role: Creative Director
CREATIVE DIRECTION / IDENTITY / ECOMMERCE SITE / PACKAGING / PHOTO DIRECTION