cranston creative | ONE CAMPAIGN. MULTIPLE STORIES.
21632
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ONE CAMPAIGN. MULTIPLE STORIES.

CACHÉ
Conceived and directed the Spring Gown Collection Campaign strategically highlighting the season’s main social events— black tie, prom, cocktail and day events. Created assets for all marketing channels including an elevated 68-page magazine which incorporated 4 editorial stories, interviews with Cosmopolitan Stylist and Badgley Mischka, and complete selling guide to the collection.

Resourcefully leveraged the production and campaign shoot schedule to capture content to support a season of social events. Created assets for all digital channels including site, email marketing, video, social media and blog.

Lead team of art directors, designers, copywriters, photographers and retouchers.

 

Company: Caché
Role: Creative Director

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CREATIVE DIRECTION / PHOTO & VIDEO DIRECTION / ECOMMERCE PHOTOGRAPHY / EDITORIAL CONTENT DIGITAL MARKETING