Introduced and spearheaded monthly product-focused lookbook as an in-store sales tool. To further provide a shopping guide and connection with the brand, the book evolved to include styling tips, designers notes, product launches, and interviews with stylists. By popular demand, the editorial was translated in an interactive, shoppable and socially integrated digital lookbook. Both versions generated pre-sale and sale opportunities.
Lead team of designers, copywriters, and retouchers through all phases of the creative process.
Role: Creative Director
CREATIVE DIRECTION / EDITORIAL CONTENT / PRINT LOOKBOOK / DIGITAL LOOKBOOK