CôTE NAIL CARE
A digital-focused marketing campaign featuring 4 brand pillars — clean is beautiful, a complete nontoxic regime, on-trend collection of colors and to-go ready products. Created segmented paid advertising content to increase brand awareness.
Photography for each of the 124 nail polish colors for the Côte site and digital channels.
Role: Creative Director
CONCEPT DEVELOPMENT / CREATIVE DIRECTION / PHOTO DIRECTION / PROJECT MANAGEMENT & PRODUCTION / SOCIAL CONTENT / ECOMMERCE PHOTOGRAPHY