cranston creative | PORTRAYING VERSATILITY
21666
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PORTRAYING VERSATILITY

CLARA WILLIAMS COMPANY
A comprehensive rebrand of Chicago-based fine jewelry designer, Clara Williams Company, to elevate all marketing materials demonstrating the versatility of the unique patented design of the products.

Design and photography of look book and ad campaign illustrating the functionality of the unique patented fine jewelry. Photography and retouching at the center of the project to show quality and craftsmanship. Each item shown to scale for accurate representation.

Created a custom interactive ecommerce site which increased sales as well as streamlined business management processes.

Managed team of developers, designers and retouchers.

 

Client: Clara Williams Company
Role: Creative Director

 

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BRANDING / ECOMMERCE SITE / PHOTO DIRECTION / ADVERTISING