G.H. BASS & CO
Creative and content development for newly redesigned responsive ecommerce site, email marketing, and digital advertising launching a full price business to an already successful Factory Outlet. Established a guide for all digital assets.
Infused digital content with messaging of the brand’s quality, history, personality and style details to better connect with new and existing customers. Sales increased from previous year.
Company: G.H. Bass & Co.
Role: Digital Director
ECOMMERCE DESIGN / DIGITAL MARKETING / EDITORIAL CONTENT / DIRECT MAIL