DEFINING STRATEGY.
SHAPING STORIES.
BUILDING SYSTEMS.
ELEVATING BRANDS.
A creative leader shaped by agency, in-house, and independent work— with the strategic range, production mindset, and creative depth that comes from having operated in all three. I read what’s not connecting, lead the process from strategy to execution, and translate it into work that performs and elevates.
WORK
I specialize in brand building and creative leadership — working across campaign development, brand identity, digital and ecommerce, content strategy, and photo and video direction. My experience spans global beauty and luxury brands to emerging startups.
EXECUTIVE DIRECTOR • GLOBAL DIGITAL INNOVATION
CREATIVE DIRECTORS, BRAND • 360 • DIGITAL
CREATIVE DIRECTOR • CONCEPT • PHOTO & VIDEO • EXPERIENTIAL
DIGITAL CAMPAIGN • PHOTO DIRECTION
DIGITAL MARKETING
CONCEPT DEVELOPMENT • DIGITAL CAMPAIGN
CONCEPT DEVELOPMENT • 360
CONCEPT DEVELOPMENT • PHOTO DIRECTION
BRANDS
CAPABILITIES
Brand Strategy & Creative Direction
Campaign & Content
Brand Identity & Visual Systems
Digital
Photo & Video Direction
Production & Process
Global Creative Network, US & Europe
LET’S TALK
© 2024 Jennifer Cranston / Cranston Creative
