ABOUT

Hello! I’m Jennifer Cranston, a Creative Director with years of experience leading creative teams and collaborating directly with clients to bring innovative ideas to life. Having worked in both agency and in-house environments, I focus on helping brands evolve—whether that’s through rethinking their visual identity, developing unique digital experiences, or creating integrated campaigns that connect across multiple channels.

I approach each project with a strategic mindset, making sure that creativity aligns with business goals and results. I enjoy the challenge of balancing high-level conceptual thinking with the practicalities of execution, ensuring that every project is both bold and functional. Over the years, I’ve worked with a wide range of clients—from established luxury brands to forward-thinking startups—and have developed a strong understanding of how to create work that stands out in competitive markets.

SKILLS & CAPABILITIES
Brand Strategy
Brand Identity & Guidelines
Concept Development
Integrated 360° Campaigns
Digital & Ecommerce
Social Media Content
Visual Storytelling & Content Creation
Photo & Video Direction
Print & Collateral Design
Experiential Design
Project Leadership & Management

INDUSTRIES
Luxury • Fashion • Retail • Beauty • Lifestyle • Travel • Startups

APPROACH
Passionate • Enthusiastic • Efficient • Resourceful • Innovative