Photographer. Traveler. Storyteller. Creative Director.
Jennifer Cranston is a Creative Director who bridges strategy and creative to develop compelling campaigns and content for a range of luxury and lifestyle brands.
A self-starter herself (she launched Cranston Creative in 2001), Jennifer isn’t afraid to roll her sleeves up, whether for launching a new brand, developing an integrated marketing campaign, overseeing a photoshoot, or translating concepts across touchpoints. A combination of a discerning eye, passionate approach, and resourceful thinking has led to dozens of successful campaigns for brands as varied as Estée Lauder, Kiehl’s, Caché, G.H. Bass and Playboy.com.
Originally from Cincinnati, Jennifer enjoys running along the East River, designing and decorating birthday cakes, and planning her next travel adventure.
Capabilities
Creative Direction / Brand Positioning
Integrated Marketing / Visual Identity
Digital Strategy / Concept Development
Ecommerce / Mobile / Social Media
Advertising / Print Collateral / Experiential
Photography & Video Direction
Project Management
Industries
Luxury / Fashion / Retail
Beauty / Spirits / Consumer Goods
Education / Travel / Technology
Financial / Startups / Non-Profit
Approach
Strategic & conceptual thinker
Discerning eye / Passionate & enthusiastic
Efficient, resourceful & innovative
Collaborative / Problem solver
