Agency: Spring Studios
Role: Creative Director
Collaborated with the Executive Creative Director and Creative Director Copy on Estée Lauder’s Modern Muse fragrance campaign featuring renowned ballerina Misty Copeland. The campaign showcased Misty’s grace and power through a short film, print ads, and social media content. The theme “What inspires you?” was used to engage the audience on digital and social platforms using the hashtag #BeAnInspiration. The campaign features Misty teaching young ballerinas and inspiring the next generation, with direction and photography by Pamela Hanson.
CONCEPT DEVELOPMENT • INTEGRATED CAMPAIGN • DIGITAL CONTENT
