Agency: Spring Studios
Role: Creative Director
Kopari is a California-based coconut skincare and beauty brand known for high-performance, clean, thoughtfully made products. Their hero product, the Coconut Melt, is a multitasking wonder that does it all.
Kopari wanted to be the most desired luxury coconut beauty brand in the world. The concept needed to go beyond the product and sell a feeling. Coconut Powered Beauty led with the ingredient story, while Meet Me in Kopari gave the brand a destination by transporting the consumer into Kopari’s world rather than just introducing a product.
A digital-first campaign concept was developed around a focused product range, leading with the hero Coconut Melt. The concept spanned the full 360 including photography, video, social, and event—with the campaign idea influencing the brand’s event activations as well. Meet Me in Kopari.
CONCEPT DEVELOPMENT • PITCH CREATIVE • CAMPAIGN STRATEGY • PHOTO DIRECTION • VIDEO DIRECTION • 360 CREATIVE CONCEPT
