G.H. BASS & Co.

Elevating the digital experience and marketing for a shoe and apparel brand.

Role: Digital Director

Lead digital creative for brand. Creative and content development for newly redesign ecommerce site, email marketing, and digital advertising. Established systems and guide for digital assets. Infused digital content with messaging of the brand’s quality, history, personality and style details to better connect with new and existing customers. Sales increased from previous year.

Concept and design of a logo system for new comfort technology built into men’s and women’s active shoes.