Client: Côte
Role: Creative Director
Côte is a California-based luxury nail care brand built on the belief that clean and safe ingredients don’t have to compromise on quality or style.
The challenge was building brand awareness and driving engagement through a segmented paid digital campaign built around four brand pillars: clean is beautiful, a complete nontoxic regime, an on-trend color collection, and to-go ready products. We led concept development, creative direction, and full photo production, testing and learning along the way to find what resonated most with the audience.The campaign generated meaningful reach and purchase data for an emerging brand, revealing clear insights about messaging and audience that informed future strategy.
To elevate the brand experience and improve the online purchasing process, we photographed the entire nail polish collection on models—ensuring precise color representation, a more confident shopping experience, and helping to reduce returns.
CREATIVE DIRECTION • CONCEPT DEVELOPMENT • CAMPAIGN DEVELOPMENT • PHOTO DIRECTION • ECOMMERCE PHOTOGRAPHY • SOCIAL & PAID DIGITAL CONTENT • PRODUCTION MANAGEMENT
To elevate the brand experience and improve the online purchasing process, we photographed the entire nail polish color collection on models, ensuring precise color representation.
