Agency: Spring Studios
Role: Creative Director
Kopari is a coconut skincare and beauty brand creating high-performance, clean, consciously-made products. To help them launch their Coconut Powered Beauty products to the masses, a digital-focused campaign was created to highlight the power of the multitasking product that transports the consumer to a tropical escape — Meet me in Kopari. Led the concept development of the campaign including photography, video, social and event.
CONCEPT DEVELOPMENT • PITCH CREATIVE • PHOTO DIRECTION • VIDEO DIRECTION • SOCIAL CONTENT