Role: Creative Director
Had opportunity to establish and lead a small but mighty creative team for Caché, a women’s specialty retail chain with 245 stores. Our mission, working closely with the executive, marketing and merchandising teams, was to reposition the brand as a destination for dress and occasion shopping while elevating its overall image. Responsible for implementing strategic marketing initiatives, and conceptualizing and executing creative content across print, digital, social, packaging and in-store. This included supporting monthly product deliveries and all seasonal events.
Oversaw the complete company rebranding, which included a new logo, brand look and voice, and photography to modernize the brand experience. Led the creative direction for the new ecommerce site to streamline user journey and expand editorial content to inform and engage customers.
CREATIVE DIRECTION • BRANDING • PHOTO DIRECTION • 360 CAMPAIGNS • DIGITAL • CONTENT CREATION • PRINT DESIGN • PACKAGING • IN-STORE
