Role: Creative Director
Established and managed creative team for women’s specialty retail chain with 245 stores. Responsible for implementing strategic marketing initiatives, and conceptualizing and executing all creative content for digital, print, social and in-store.
Creative direction of new ecommerce site for Caché as a part of a complete company rebranding to elevate and modernized the brand experience in addition to the new look, the site rebuild improved user experience. The rebranding consisted of a new logo, brand look and voice, photography that was translated across all touch points: print, digital, in store and packaging.
CREATIVE DIRECTION / TEAM MANAGEMENT / BRANDING / PHOTO DIRECTION / SITE DEVELOPMENT / CONTENT CREATION