Role: Creative Director
Côte is a luxury nail care brand that prides itself on using natural and safe ingredients, without compromising on quality or style. The challenge was to create and test a segmented paid advertising campaign that would increase brand awareness and engagement. A digital-focused marketing campaign featuring 4 brand pillars — clean is beautiful, a complete nontoxic regime, on-trend collection of colors and to-go ready products.
CONCEPT DEVELOPMENT • CREATIVE DIRECTION • PHOTO DIRECTION • PROJECT MANAGEMENT & PRODUCTION • SOCIAL CONTENT • ECOMMERCE PHOTOGRAPHY
To elevate the brand experience and improve the online purchasing process, we photographed the entire nail polish color collection on models, ensuring precise color representation.