Role: Creative Director
A digital-focused marketing campaign featuring 4 brand pillars — clean is beautiful, a complete nontoxic regime, on-trend collection of colors and to-go ready products. Created segmented paid advertising content to increase brand awareness and test engagement.
Photography of complete nail polish color collection for the Côte site and digital channels.
CONCEPT DEVELOPMENT / CREATIVE DIRECTION / PHOTO DIRECTION / PROJECT MANAGEMENT & PRODUCTION / SOCIAL CONTENT / ECOMMERCE PHOTOGRAPHY