CÔTE NAIL CARE

Digital campaign and photography direction for a clean beauty brand.

Client: Côte 
Role: Creative Director

A digital-focused marketing campaign featuring 4 brand pillars  — clean is beautiful, a complete nontoxic regime, on-trend collection of colors and to-go ready products. Created segmented paid advertising content to increase brand awareness and test engagement.
 
Photography of complete nail polish color collection for the Côte site and digital channels.
 
CONCEPT DEVELOPMENT / CREATIVE DIRECTION / PHOTO DIRECTION / PROJECT MANAGEMENT & PRODUCTION / SOCIAL CONTENT / ECOMMERCE PHOTOGRAPHY