Agency: Spring Studios
Role: Creative Director
As part of a campaign launch to get all eyes on Elemis, a social takeover introduced a new Superfood product range to engage a wellness-obsessed generation. The Feed Your Skin campaign showcased the nutrient-dense ingredients of the product line hrough elevated pack shots, application stills, animated visuals, and video content.
CAMPAIGN STRATEGY • CONCEPT DEVELOPMENT • PHOTO DIRECTION • VIDEO DIRECTION • EXPERIENTIAL DESIGN • EVENT PRODUCTION • INFLUENCER & MEDIA ACTIVATION
A NIGHT OF SUPERFOODS
The centerpiece was an interactive event and social campaign to introduce a new Superfood product range from Elemis, Britian’s #1 skincare brand. One big disruptive media moment was created to introduce Superfoods as an experience, part interactive art installation, part food event, part beauty event inviting global influencers, media, and new customers to drink it, get covered in it, and feed their skin with it! Attendees were greeted with a royal welcome: A nod to Elemis British heritage while tying back the ingredients as the keys to creating something beautiful.
The launch extended through always-on content and a mini-podcast series developed in partnership with Cherry Bombe, celebrating ‘Super Women and Superfoods’ — keeping the conversation going long after the event. The event was expanded to nearly double its original capacity and attendees were fully immersed, generating their own content and driving significant organic social engagement.
