Company: M.A.C. Cosmetics
Role: Global Executive Director, Digital Innovation
Managed, lead and inspired the global digital creative team of art directors and designers to deliver strategic activations and online experiences for all campaigns, collaborations and digital features.
Partnered with cross-functional teams to ensure the execution of each campaign is aligned with the business goals and strategy.
Projects included redesign of global email brand templates and guidelines, 30+ product launches, and enhanced content supporting 28 hero products.
CONCEPT DEVELOPMENT / STRATEGY / DIGITAL ECOSYSTEM / PHOTO & VIDEO DIRECTION / BRAND EVOLUTION & GUIDELINES